Mobile messaging has been a popular communication channel for more than 20
years. Finnish engineer Matti Makkonen invented the idea for SMS (Short
Message Service) in 1984, making his vision a reality on December 3, 1992 by
sending the first message ("Happy Christmas") from a PC to a cell phone.
Since then, the technology has evolved immensely, from both a technology
standpoint, and in our everyday uses for it.
Originally used for person-to-person (P2P) communication, i.e., Sally sends a
text message to Betty - mobile messaging now offers tremendous value to
businesses for customer and employee-facing communication. This is most
notably done through application-to-person (A2P) messaging platforms that
send things like appointment reminders, shipping alerts, IT status updates,
to name a few.
Now a new form of mobile messaging is revolutionizing how businesses are